Karen Lee Sippel

Karen Sippel is an independent communications consultant with more than fourteen years of strategic communications and marketing experience. She is an expert at designing and implementing complex integrated marketing campaigns, long-term strategic communications plans, and media relations programs.

Throughout her career, Ms. Sippel has managed a wide variety of client issues and especially enjoys working with start-up and high-tech clients, healthcare companies, government agencies, multinational corporations, and nonprofit organizations.

Before managing her own consulting business beginning in 2010, Ms. Sippel worked for some of the most prestigious global public affairs firms, as well as cutting edge technology companies.

As director of integrated communications and marketing for Personal, a start-up focused on securing online personal data, Ms. Sippel shaped the company’s brand and orchestrated the introduction of its signature product to industry leaders, policy makers and the general public. With her stewardship, the company established its credibility among global thought leaders, told its story through social media, videos, and traditional news articles, and helped to foster the growing start-up culture in Washington, DC.

Previously, Ms. Sippel was vice president of public affairs at Porter Novelli Public Services, managing multimillion dollar healthcare, public affairs and finance clients. Her teams developed and executed integrated marketing campaigns that blended traditional and social media, coalition building, consumer engagement, advertising, and issues management. She was a key player in the firm’s business development efforts, working across practice areas to generate insights, create unique communications campaigns, and win new accounts.

Prior to joining Porter Novelli, Ms. Sippel was director of the government IT practice at Merritt Group, a boutique technology PR agency, where she served as the primary media strategist, issues manager, writer, and program manager for global and national technology companies.

Ms. Sippel began her career at Burson-Marsteller, one of the top global public affairs consultancies, where she managed award-winning campaigns, including a program to reposition a major defense contractor among aviation and homeland security customers. She also oversaw a multi-year stakeholder outreach and corporate partnership program to educate a global audience about the redesigned U.S. currency. During her tenure, Ms. Sippel worked on a variety of technology, transportation, and healthcare clients, raising their profiles through media relations, industry events and reputation management.

Beginning in 2007, she has served on the board of Brainfood, a DC-based youth development organization, providing strategic guidance and communications advice.

Ms. Sippel graduated from the University of Virginia with a Bachelor of Arts in History.