Strategic CSR: Between Business Value and Reputational Quality

Fair Observer
January 26, 2014

The opportunity to create business value — to drive market growth and to reduce risks — is an enduring function of a successful enterprise. As Irene Rosenfeld argues, we must strike a balance between short-term results and the long-term goals of a sustainable society. Today, amidst economic pressures, global conflicts and an increasingly urbanized world, we are seeing new ways to strengthen the value of a business and its brand, while at the same time advancing its reputational quality.

Read More